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Home Page > Internet > Internet Marketing > Introduction on How to Get More Sales Through Twitter
Introduction on How to Get More Sales Through Twitter
Posted: Apr 23, 2010 |Comments: 0
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Many entrepreneurs and business owners reckon, and rightly so, that Twitter is like a pond full of fish, waiting to “bite” on our sales hooks. But to consider Twitter as a channel exclusively of online marketing is to have a limited vision of its possibilities. Recent surveys show that 8 out of 10 professionals are using Twitter for professional networking. And as this example, much more can be said and done in Twitter: communicating vital developments, showing admiration, support, but also complaining, making negative comments, and undermining online reputation of a brand or a company.
To sell on Twitter, there is only one golden rule: don’t sell, which doesn’t mean not to do self-promotion. The keyword is networking, and that’s exactly it. Imagine going to a party. From the moment you enter, you greet people by saying “Hi, I’m John Smith. Please let me show you our latest deals of first line laptops that we have to offer …” Most likely you’ll soon be isolated in a corner, probably standing next to the snack table, because no one would want to speak with you. People go to a party –mostly- with a festive mood for fun, meet new people and have an enjoyable experience. For this same reason they go to Twitter, with a plus that they can also be informed, and that is the side that renders best results for promotional purposes.
Basically, click on Twitter login button with the following in mind. We should recur to Twitter to:
Learn how your niche is. Take Twitter search functions and tweet your keywords. Within minutes you can know about business trends and take a look at those aspects of greatest interest, concern, or motivation for consultations are on what you do.
Relate. Not only with sales leaders. Reckon of Twitter as a platform for ongoing professional growth, along with other websites such as Linked In and Plaxo and the rest of the social media. These are the most direct means to access material which is going to help plot strategic actions. Meet other colleagues and professionals, and, undoubtedly, your activity will be enriched by contributions from others.
Twitter’s also a useful tool to “scan” what your direct competitors are doing, in a much more dynamic and updated way by simply visiting their sites. See how they relate themselves and this will provide valuable information.
Learn what your potential customers reckon, what are market trends, what are your current needs and interests.
Open doors. Anyone who believes that sale process is a direct path between advertisement and the buying choice is incorrect. Perhaps you relate to someone today, and this contact will result in a sale only after some time.
As shown, these actions are rather “passive”, but fundamental. You can do them without sending a single Tweet. The conclusion to be drawn is that to succeed in social networks, the ability to listen is essential. Firstly, get informed, and learn to listen. There will be plenty of time to tweet later.
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Home Page > Internet > Tips to Obtain More Followers on Twitter
Tips to Obtain More Followers on Twitter
Posted: Aug 15, 2010 |Comments: 0
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Why would you want to invest the time and effort in increasing your Twitter followers? There is no denying that Twitter has emerged as one of the largest social media sites today. But more than that, having followers mean that you can disseminate your company’s marketing message easily and more conveniently to highly targeted audiences. It can increase customer trust over the long-term.
Regular communication through Twitter can make customers feel that they are part of the “in” group and that their opinions are considered. There are many articles that teach you how to grow your Twitter followers but if you do quick study, it becomes easily apparent that people with the highest number of audiences are those with established popularly. That means they are celebrities, television personalities, or sports stars.
Fortunately, business owners can grow the same number of followers through careful plotting and strategic implementation. Companies with excellent reputations can hitch on the power of their brand to get more people to follow them. The answer is to maximise your visibility through regular Tweets, well-thought-of comments, and by adding followers constantly.
Twitter Profiles: Treat It like Your Blog
The best way to increase your Twitter profile is to treat it like you would a blog. In essence, the main concept is that the more traffic you bring to the profile, the more people will sign up. The better targeted the traffic is, the better for you. This may sound rather obvious to some but there are many who get too caught up with Twitter tools and stats. They fail to remember the essential concept of social media marketing.
Spread the net as far as you can. After all, people will only follow you on Twitter if they are aware of what your company is all about and more importantly, that you exist. Experts also recommend offering incentives to get followers. What would people get if they follow you on Twitter? For some, exclusive discounts, firsthand information, and getting the first dibs on the latest products are enough incentive.
Other Twitter traffic strategies include using Twitter as the tool for customer support, organising a contest on Twitter, and linking your profile wherever you can. Include it on your forum signature, connect it to your blog, and place it on all the articles submitted to syndication websites (whenever permitted). Through a consistent use of these strategies, you will grow your Twitter followers surely and steadily.
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Amadeus Consulting Discusses Using Twitter More Effectively
December 1, 2010 by admin
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Amadeus Consulting Discusses Using Twitter More Effectively
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Home Page > Internet > Blogging > Amadeus Consulting Discusses Using Twitter More Effectively
Amadeus Consulting Discusses Using Twitter More Effectively
Posted: Jun 25, 2010 |Comments: 0
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Amadeus Consulting Discusses Using Twitter More Effectively
About the Author
About Todd McMurtrey
The marketing team at Amadeus Consulting considers it part of their daily tasks to stay on top of what is going on in the technology marketplace. It is vital to our company culture to be technology thought leaders, but we also want to share our knowledge and insights with readers excited about the latest and greatest tech news in the Tech Market Watch blog.
(ArticlesBase SC #2728816)
Article Source: http://www.articlesbase.com/ – Amadeus Consulting Discusses Using Twitter More Effectively
This article was originally written by Amadeus Consulting’s Todd McMurtrey as a guest article for The Modern Independent, a political insight blog focusing on national and Colorado politics. Although the original article focused on using Twitter for political campaigns, it has been reposted here and slightly edited by the author to better reflect uses specific to business.
10 Tips for Using Twitter More Effectively
Search.Twitter.Com allows any user to search through all public tweets to see what is being said about certain issues. But, for most business and professional uses, knowing who is tweeting is nearly as vital as what is being said. Search.Twitter.com and certain Google search strings can help find and identify very specific information, which enables you to make better informed decisions, as well as to better connect with the right influencers that can help energize your grassroots campaign.
The nice thing about Twitter™ is that it is nearly entirely open and public. Of course you can send things privately, but according to Twitter, over 95% of tweets are open. This provides a wealth of information, as well as the ability to engage in the conversation and sincerely talk with people.
1. Target by Location
Most businesses, such as a restaurant, cannot serve everybody everywhere, but can still benefit by engaging people in a local vicinity. Being able to target Twitter users by location lets you know what is being said about you, about life in the area, and about whatever interests or concerns people around you.
We will eventually combine this type of search with other searches to further filter our search results, but for now we just want to know who in the Denver, Colorado area is on twitter.
The advanced search options let you do this pretty easily, and you can search for tweets coming from specific geographical regions. Or by typing this into twitter – near:”Denver, CO” within:25mi – it will show all the tweets coming from that specific region, which includes Denver and its suburbs.
This lets you search back through past tweets; but there are some real time tools that let your track tweets by location as they happen. My favorite is Bing Silverlight Maps, which may require the installation of Silverlight, which only takes a few seconds.
2. Target Occupation
Let’s say you want to connect with people of a certain occupation: accountants, for example. At the option of users, Twitter shows the profession of people in their Titles. Although Twitter does not have a feature that lets you search according to people’s occupation, Google does.
Using Google’s search operators, we can narrow down our results to only show specific professions. This is shown here – intitle:”accountant * on twitter” site:twitter.com – and displays everyone who has accountant in their title.
The intitle: modifier allows you to search only through the information in the title tags. This lets you filter out everyone who only mentions accountants, and produces results of people who have tagged themselves as an accountant.
3. Target Biography
Similar to the occupation search, the biography search can help you find people by specific occupations, roles, or other keywords. If you are looking for something specific, try using both and see which gives you better results.
Using the biography search to find accountants – intext:”Bio * accountant” site:Twitter.com – may produce different results since it would show anyone with the word accountant in their biography, and not just as their profession.
This is also useful for when people do not list a title, but provide a descriptive biography instead.
4. Combining Location and Occupation
So far, we have looked for some specific things, but these may still produce too many results to be helpful. Fortunately, we can combine these to narrow our results.
To combine location and occupation (or any other keyword from the Title or Bio section), use Google search and again use the intext or intitle modifier. So, for example, to find all the hotels in Denver that are on twitter, try this – intext:”Bio: * Hotel” intext:”Denver * CO” Site:twitter.com – it’s a small bit lengthy, but it works. I have also noticed that you often get different results when you type Colorado, CO, or just Denver without the * Colorado. You can also use the Intitle: tag as mentioned above.
5. Finding New Accounts
Over 300,000 people sign up to twitter each day. Of course, not all of those are in your area or at all interested in you or your business. But, some of them might be. And wouldn’t it be wonderful if there was a way to be told when they signed up?
One way to do this would be to set up a custom Google Alert. Google Alerts will let you know when anything new happens that fits your criteria, and is a fantastic way to monitor what is being said about yourself or key issues in the news and online media (including social media).
To do this, go to Google.com/alerts and input one of the above search strings into the search terms box. Place in your email and select your preferences, and like magic you will be told every time someone makes a new twitter account that fits your criteria. It is a perfect opportunity to make friends and followers since they will be new and lonely in the wonderful world of Twitter.
Google Alerts is also simple to cancel, should you place in the incorrect terms or place in terms that are too broad causing you to get overwhelmed. Some of the following tips can also help further define your search, and limit duplicate information.
I envision some businesses sending a “welcome to Twitter” message to new users in their area and offering some sort of discount or coupon. It would be an brilliant way to make buzz, and a devoted following of people who sincerely appreciate you.
6. Only get Original Information
Twitter messages can be easily transferred and rebroadcast (“retweeting”). This is fantastic for spreading messages, but can make search results messy if you get multiple duplicates each time you search.
There are two useful modifiers that help limit duplicate posts or retweets. This is especially vital should you use any of these search terms to make an RSS feed. The first is –RT, which filters out any retweets, and the second is –VIA which filters out information from another source.
7. Keeping up on the discussion
Sometimes it is very useful to know what people are talking about. But, with so many tweets each day, it is helpful if you can narrow your search to specific topics, and avoid all the re-tweets (essentially duplicate tweets) and look for tweets that have a link in them, which usually indicates meatier content, such as a blog or new article.
You can do this pretty easily using the advanced search options in Twitter, or by using search modifiers. In this case, the search “entrepreneur” OR “small business” OR “start up” filter:links -RT will show you how people are talking about small businesses and the issues around them.
8. Keeping up on the competition
An extremely useful search, this lets you see exactly what specific people are saying, and what people are saying to them. This lets you know what you are up against, and gives you a excellent feel for what they are doing, assuming that they really use Twitter.
From:stevejobs OR to:stevejobs will show all the public tweets from the Steve Jobs, the CEO of Apple, as well as all the public tweets to Steve Jobs. In this case, substitute the “SteveJobs” for the twitter name of the person or business you want to follow. Keep in mind that anyone can search this way for your name as well, so be mindful of what you say and how you respond to users.
9. People not talking to you directly, but talking about you
This is also extremely useful. Part of the value of Twitter is that it allows you to sample the conversations being made around the world. It is not paranoia to wonder what people are saying about you when not including @You in the conversation.
Being able to filter this out might help you find and connect with those that use your products or services, or those that criticize you or your company. With the proper engagement strategy, this can be an brilliant way to turn your enemies into friends, or at least less vocal enemies, and your friends into better friends and customers.
This is done by using the “-” modifier which ignores results that have a specific keyword in them. For example, we could search for: Steve Jobs -from:stevejobs -to:stevejobs -@stevejobs, which lets us know talking about Steve Jobs, but not addressing him directly.
This is vital because it is extremely simple to see what is being said about you if they include @you in the conversion. But, most people fail, or forget, to look at what is being said when you are not around.
On a related note, there is also a excellent site called Backtweets.com that lets you search Twitter for links to a specific site. For example, you can search for links to your blog, or news article and see who is linking to it. Backtweets.com also covers shortened links, so even if people us bit.ly or other link shorteners, it will still show the results.
10. Photos or Images
Sometimes it is helpful to find pictures or images uploaded to Twitter. For example, if you just went to a convention or event and you want to find some pictures that attendees took, you can construct a search for that. Although since Twitter does not host the pictures, they do not have a excellent search feature to filter out just pictures.
To do that, you can use picture hosting sites, such as twitpic.com as a keyword and look for people that mention any of those sites in their post, along with your specified keyword.
For example, we can search for pictures of the recent 2010 E3 conference by searching for E3 2010 twitpic OR Ow.ly OR pikchure filter:links. There are many picture hosting sites, so you can place in whichever ones you like. Again, notice we are using the Filter:links search modifier. Unfortunately, some of these sites also act as a link shortener, and so not all results are really pictures.
Bonus: Search by Volume and Time
Twitter, and a few other search sites let you search for tweets coming from a certain time period. But, Google has just released a tool that will graphically track the volume of keywords in Twitter, and show it over time. At the time of this writing, it only goes back to the February 9, 2010, but will soon allow searches all the way back to 2006, when Twitter was just launched.
It has just been removed from labs, and but you can play with the live update tool here, or in the sidebar of your Google search. It is certainly useful way to see the trends of specific topics over time, and see how they are affected by external media campaigns.
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About the Author:
About Todd McMurtrey
The marketing team at Amadeus Consulting considers it part of their daily tasks to stay on top of what is going on in the technology marketplace. It is vital to our company culture to be technology thought leaders, but we also want to share our knowledge and insights with readers excited about the latest and greatest tech news in the Tech Market Watch blog.
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Yahoo is Indexing Twitter in its Search Engine
Yahoo adds Twitter feeds to search, Hulu is about to launch original programming, and how to keep your lunch warm with your USB ports. (03:50)
Find out the fastest-rising search terms in the world over the past three months. (02:26)
Find Help, Trends and Like-Minded People with Twitter
Utilizing one of Twitter’s social network tools, Twitter Search, you can use Twiiter to find help on a subject or well loved trends.
(03:19)
How to Find Jobs Through Social Networks Sites
Even if you didn’t grow up Twitter-ing and texting, you can still leverage social media in your job search. Here’s what boomers need to do to become Web 2.0-savvy. (04:45)
How to Add Friends to Your Foursquare Account
If you are going to be using foursquare to post your location then you’re going to want to find your friends first. In this episode we’ll tell you how to find your friends on foursquare both by using social networkers like Facebook and Twitter and by searching for friends manually. It’s simple and it takes no time at all! (01:54)
Top social media network sites!
Some companies, especially the smaller ones, are wary of social media and cannot figure out the right way to use it.
By:
Laura Wimblel
Internet>
Internet Marketingl
Jan 23, 2010
lComments: 1
Using Social Media For Business
In recent year’s social media, likely more than anything else has significantly impacted most of our daily lives. It is hard to know sometimes how our life has changed until we stop for a moment and look at how different it is from ten or even five years ago. Envisioning the global conversation that has developed over the past few years because of tools like Facebook and Twitter might have been unimaginable for most people at the beginning of this decade.
By:
Malinil
Internet>
Internet Marketingl
Mar 03, 2010
Combining SEO Marketing and Social Media
Online social media marketing methods can often hold benefits for SEO (Search Engine Optimization). These methods are especially prevalent when companies intentionally combine these two strategies.
By:
Chuck Aikensl
Internetl
Oct 16, 2009
Social Media Optimization(SMO) – An Overview
Social media optimization (SMO) consists of a set of methods for generating traffic on any website through social networking websites, business networking websites, online communities and blogs (macro blogging as well as micro blogging)…
By:
Himanshu Singhl
Internet>
Internet Marketingl
Oct 22, 2009
Dominate Social Media with The Golden Tweet Ratio
Originally we wanted to make a way of “on going” delivery of news and information to the clients screen, while there’re still engaged in other social media conversations and activities. “To always be in the conversation”. In the process we’ve stumbled upon a constant number within the Social Media Networking systems.
By:
Pantelis Roussakisl
Marketing>
Social Marketingl
Jun 25, 2010
All about Social Media Optimization
The article on Social Media Optimization (SMO) is aimed towards defining the concept and sharing some vital tips related to optimizing of social media to get on-going and increased amounts of website traffic.
By:
Gaurav Kumarl
Marketing>
Social Marketingl
Oct 23, 2009
What Social Media Sites Should My Business Be On?
Many business owners wonder what sites they should be on, what they should do there, and why they need it. Do you need to be on these sites? There is a huge benefit to businesses that use social media sites. It’s like free advertising – with customers enthusiastically passing around the advertisements. But what sites should you be on?
Facebook. This is a site where individuals set up a profile about themselves – their interests, favori
By:
limburg uruetal
Internet>
Internet Marketingl
Nov 30, 2010
No Longer ‘Next Huge Thing,’ Blogs Still Key Part of Social Media Strategy
In social media years, blogs are practically ancient. The term “weblog,” later shortened to blog, dates all the way back to 1997.
By:
Ann Alll
Advertisingl
May 11, 2009
How to Craft Relevant Keywords For Your Website Or Social Media Blog
Keywords can be used in a couple different ways. Keywords can be used in a natural manner in the context of the website text. This is the preferred method of keyword usage and it is also the most effective manner. This helps to ensure that the people viewing the website find what they are looking for and are not likely to click out quickly which would show as an exit from the website, which will hurt the SEO ratings.
By:
Brian Scottl
Internet>
Bloggingl
Dec 01, 2010
Freedom Blogging Profits Scam Review – Tom Geller Scam
Is Freedom Blogging Profits Scam? Tom Geller reveals the new secret to optimizing your facebook marketing campaigns to drive tons of free traffic to your web pages. Read my Review of Freedom blogging Profits to learn more about the Tom Geller scam.
By:
Benl
Internet>
Bloggingl
Dec 01, 2010
5 Things About Blog Posting That Could Help Build Your Blog
Posting is the most vital thing you need to do when building your blog. Writing excellent content can help your blog grow. But, you may question yourself the question, Am I doing it right? This post will show you five vital things you need to know about posting.
By:
Alvin Makoanil
Internet>
Bloggingl
Dec 01, 2010
Getting Your Business Found By Way of The World Wide Web
Excellent business online happens when you work on your online presence. With millions of other online businesses, you must have a powerful business marketing strategy to attract the attention of the market. On the web, you don’t usually have to locate your market. Let your market learn you.
By:
Carey Rileyl
Internet>
Bloggingl
Nov 30, 2010
Optimize Each Blog Post Using A Keyword Suggestion Tool
Learn how to optimize each and every blog post you make to make the most out of your hard work. This step by step guide will help you significantly increase traffic to your blog.
By:
Donald Seeleyl
Internet>
Bloggingl
Nov 30, 2010
5 Reasons Why Using Article Marketing Can Make Your Blog Grow
Have you tried article marketing? You could be missing the single most vital thing behind success of many bloggers and internet businesses. Read this article to find out how article marketing can make your blog grow exponentially.
By:
Alvin Makoanil
Internet>
Bloggingl
Nov 30, 2010
Ignore the social networks at your peril
I’ll readily admit to opting out of Facebook on a personal level (you can read my previous blog on Facebook here if you want to know my reasons), but it’s power as a tool for transforming user perception and experience is undeniable.
By:
blackswanl
Internet>
Bloggingl
Nov 30, 2010
3 Column WordPress Themes – Why You’ll Absolutely Like Them
When deciding to use a WordPress theme it can sure get confusing. 3 column WordPress themes are only one of many theme layouts that exist for WordPress, so how can you tell if this is the right choice for you?
By:
Corey Taylorl
Internet>
Bloggingl
Nov 30, 2010
Amadeus Consulting Discusses Using Minimal Content to Drive Mobile User Experience Design
Lisa Calkins discusses the how-to’s of user experience design with limited content for mobile applications.
By:
Amadeus Consultingl
Internet>
Web Designl
Nov 29, 2010
Amadeus Consulting Discusses Evaluating Software Systems
Steve Loper, Amadeus Consulting’s Senior Quality Engineer discusses how to evaluate pre-packaged software systems.
By:
Amadeus Consultingl
Computers>
Softwarel
Nov 24, 2010
Amadeus Consulting Discusses the Technology Perspective on Facebook Social Inbox
Amadeus Consulting, a strategic technology consulting company, provides a technology perspective on the new Facebook Social Inbox.
By:
Amadeus Consultingl
Technology>
Gadgets and Gizmosl
Nov 23, 2010
Amadeus Consulting Discusses Using Content Strategy to Drive User Experience
Lisa Calkins, Amadeus Consulting’s CEO discusses the role that content strategy can play as a part of user experience design, and how to make them work for both users and your company.
By:
Amadeus Consultingl
Internet>
Web Designl
Nov 22, 2010
Amadeus Consulting Discusses the Potential for Windows Phone 7
John Basso, CIO for Amadeus Consulting, provides a bold prediction for the success of Windows Phone 7 and how it will affect developers, consumers and corporations.
By:
Amadeus Consultingl
Technology>
Gadgets and Gizmosl
Nov 18, 2010
Amadeus Consulting Discusses Its 2011 Technology Forecast
John Basso, CIO for Amadeus Consulting, provides predictions and insights into what technology trends we will see in 2011; including cloud computing, mobile application development and web connectivity.
By:
Amadeus Consultingl
Technology>
Gadgets and Gizmosl
Nov 17, 2010
Amadeus Consulting Discusses Best Practices in System Performance
Amadeus Consulting’s CIO John Basso discusses system performance. John provides best practices to help readers keep their systems running at top form.
By:
Amadeus Consultingl
Computers>
Softwarel
Nov 16, 2010
Amadeus Consulting Discusses the Tablet War: Android Joins the Fight
Amadeus Consulting discusses the new Samsung Galaxy Tablet, its advantages and how developing for a tablet is different from a Smartphone.
By:
Amadeus Consultingl
Technology>
Gadgets and Gizmosl
Nov 15, 2010
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About Todd McMurtrey
The marketing team at Amadeus Consulting considers it part of their daily tasks to stay on top of what is going on in the technology marketplace. It is vital to our company culture to be technology thought leaders, but we also want to share our knowledge and insights with readers excited about the latest and greatest tech news in the Tech Market Watch blog.