5-Steps to a Proven Marketing Plan

Is a 50% commission worth it? Yeah! Earn this and help your client. For more sales, more profits, more often…implement this 5-Step Marketing Plot, and with a minimum of effort your business will grow dramatically! Don’t sit and hope…make it happen
5-Steps to a Proven Marketing Plot

Internet Marketing Plan

This site is dedicated to helping businesses develop a cohesive Internet Marketing Plot that generates leads and sale by integrating 4 key fundamentals PPC (pay-per-click), Local Listings, SEO (Search Engine Optimization), Social Media.
Internet Marketing Plot

Creating and Executing an Action Plan for Twitter Improvement

(parts 5-7)

This post seeks to summarize what has already been discussed in this series, and to help you place it all into an actionable, executable plot that will bring more business benefits by using Twitter. The post has been summarized into three steps.

Make a specific action plot

A sound plot is made as you answer the following questions: How much time do I have to spend on Twitter? What are the business outcomes I want to achieve from Twitter? Once you know your time constraints and your purpose, set up the plot by asking the next set of questions: Who should I follow to accomplish my outcomes? Who do I need in my community to accomplish my outcomes? What do I need to Tweet about in order to be helpful to my audience? What types of questions am I able to answer? What are the problems I can help solve? Once you have this outlined, you can set to work using the tools and methods previously outlined in this series.

Summarize all data metrics into actionable insights

Although many people can come up with a excellent action plot, many people falter in the analysis aspect that goes along with that plot. There are two dangers: not doing any analysis, and doing too much analysis.

Not doing any analysis (flying blind)

Some people will tell you that looking at the numbers and focusing on the analytics is a waste of time, and that it would be better to place your effort into really running your business and being present more often on Twitter. This is right to an extent, but if you never look at the data you are missing valuable, actionable insights that help you use Twitter to connect with your audience.

Doing too much analysis (analysis paralysis)

On the other end of the spectrum, some focus so much on the numbers and ratios that they forget that we are dealing with human beings when we talk about Twitter. The most vital part of Twitter is the human relationships that are developed that allow business to flourish. Focusing solely on getting your Twitter metrics to raise means you are missing the point.

The Pleased Medium

The right amount of analysis is the amount that gives you valuable, actionable, human insights in a minimal amount of time. That way you can spend your time implementing the insights that you find. In order to accomplish this, choose two are three metrics that will give you the most valuable insight, and continually track these two or three. Here are a few suggestions:

Retweet Ratio: This tells you how valuable your tweets are to your community – the higher the ratio, the more helpful you are being. The more valuable you are to your Twitter community, the more business you will receive from them. Take it a step further and look specifically at what is being retweeted so you get an thought of how your community operates, and what they find useful. (This can be found under the ‘content’ tab in Klout)

Link Clicks: Same thought as the suggestion above; if you share a lot of links with your community, look to see which links people are clicking and therefore which ones catch their attention and are helpful to them. This can also be found under the content tab in Klout.

Unique @ Senders: This is a better metric to track than just ‘followers’. This metric looks at those followers that find your tweets engaging enough that they will tweet to you directly or mention you in their tweets. This number shows you how many people truly find your Twitter presence useful, and with whom you can form valuable relationships. This is also found in Klout. Hopefully you get the thought – track metrics that reflect real human engagement, help you know how your community operates and what they find useful, and that help you tailor your tweets for your community.

Do your plot

In order to do your plot for using Twitter strategically, it’s the simple things that matter. Write down the answers to the questions above when you make your plot. Write down how much time per day you can use Twitter actively and stick to it. Track your metrics, and write down any changes you are making to your strategy according to the insights you get from the metrics. The main point – write down what you will do, how long you have to do it, what you change as you go, and what works and what doesn’t. Keep this document updated as you use Twitter, refer to it, and follow it. What are your thoughts on a successful Twitter action plot?

Why Do You Need an SEO Plan?

What if you could spend time with the top players in your industry? Do you reckon getting some one on one with the best could improve your performance? In Search Optimization business it is the secret to success.SEO Company strategies could be about to undergo a seismic shift as competition in the search engine market heats up. Microsoft’s Bing is gaining ground on the market leader Google.

Twitter! Who hasn’t heard of Twitter? Well, I hadn’t until about 5 months ago. I stumbled across Twitter after one of my mentors mentioned blogging as a way to drive targeted traffic to one of my existing websites. After a quick research on blogging and all it entailed, I learned the wonderful world of Social Media, i.e., Facebook, Twitter, FriendFeed, to name a few. Search engine keyword research is a fundamentally vital aspect of an SEO campaign. The search engines or your customers may not be able to find you if your site is focusing on the incorrect keywords. Such a situation would obviously lead to lost investment and poor rankings. All your investment, time and effort directed towards a campaign are likely to go in vain if you continue using the incorrect keywords. To remain competitive, it is essential to know the basics of SEO keyword research.

This is part one of ten in this search engine positioning series. In part one we will outline how to choose the keyword phrases most likely to produce a high ROI for your search engine positioning ef…If you are like me, you spent a lot of time promoting your DUI attorney website by trying to get as many links as possible. This article is meant to be a reminder that the on page work can give you the boost you need to reach the next level of internet exposure.

What is Search Engine Optimization? Basically, it is industry speak for anything that makes your site more attractive to search engines. Use a Search Engine Optimization service. These people are experts who know how to make search engines find you.If you have a website and no visitors, what’s the point? Find out what you can do to drive people to your site; keep them there and make them come back again and again.

The adventure travel industry is an fascinating one – it’s an extremely competitive environment dominated by a few huge players (National Geographic Expeditions, for example) and hundreds of smaller fish. With dozens of unique niche markets and hundreds of boutique adventure destinations, it’s absolutely critical that your website stands out from the crowd and that your trips can be found in the search engines.Many financial planners and wealth managers frequently advocate the importance and necessity of having a plot for your financial future. But, what about an integrated marketing plot for your business? Most entrepreneurs and small business owners admit that they don’t quite have their “marketing act” together and they often make marketing harder than necessary. In fact, I know many people who even dread the mere term – marketing.

Service business owners often reckon they need to increase traffic to get more clients. So they explore ways to come up higher on search engines. Bur if you are a service business owner or independent professional, many of your prospects won’t find you by typing keywords into search engines. Your strategy becomes, “You will find me, whether you’re looking or not.” Here are three ways to get in front of prospects so they find you even when they are not searching.You’re starting a business and online marketing is going to be a huge source of traffic for you. Do you know what your customers are searching for? Do you know what keywords and/or keyword phrases customers are using to find your products or services? Answering these questions should should be the first step of any effective web marketing effort including SEO and keyword advertising.

A Twitter Plan is What You Need! Unless You Are an Old Time Marketer

As in many cases you may just end up being a lemming jumping off a cliff, Or as Robert Kiyosaki says the herd normally get slaughtered so I would recommend separating yourself from the herd. By knowing more learning more and taking more action than the rest of them.This is what will keep you ahead of the pack, and on the cutting edge of Internet technology. So plot your Twitter traffic generation plot and know what you are doing so you can start profiting starting right now from your Twitter account/accounts today.

Don’t place it off putting things off normally means that you will not get them done, Write down your goals for your Twitter account and get started on it straight away. Every day that goes by that you are not starting you are losing followers and prospects. Which also means you are losing traffic to your site, which normally would convert into optins and money. So you really do not want to be losing all these leads and money my friend. So get started if you do not have a clue how to start how to set it up find a mentor who can show you.

I’m sure there are many other excellent offers out there on the Internet. So don’t procrastinate don’t make excuses just do it at the end of the day you are responsible for your success or ultimately your failures. Sometimes events circumstances happen which take some things out of your control,the answer to this is not to quit maybe you need to change your angle or what you are selling, or to who you are selling it. Ultimately if you want to be successful the only thing you need to do is not quit.

That’s the bottom line keep learning from your mistakes, keep growing, provide value for other people then you are on your way to being successful,You must also take massive action. When are you gonna start implementing Your Twitter Plans and start making a difference in your bottom line, I reckon it should be today! Don’t You? What seeds have you planted this week if you want to start reaping a harvest in your financial life. You need to plant some seeds look at these actions as your seeds being planted. Which in the long term will expand your financial harvest so you your family and everyone you come into contact with will reap the rewards.This will serve you well for a long time to come and your family as well if you let it. If You Would Like.

More Information on Twitter Marketing feel free to contact me on my blog http://www.asksotiris.com where you can also register for an Internet Marketing Coaching Session. Or you can check out my website on Twitter http://www.thetwitterplan.com to find out more information on how to set up your Twitter account and automate it.So it can be running for you 24/7 even when you are sleeping.

Just Starting out on Twitter ? How to Create Your Tweet Plan Just Starting out on Twitter ? How to Create Your Tweet Plan

Most of know by now that Twitter is the flavour of the year, and a lot of you will be starting to use Twitter for the very first time, and using it correctly to build your following, to get your followers to go where you want them to and to get buy in from them is not simple,even though there’s lot of people using the micro blogging service, you still need to have a plot to get the most out of the site. For those of you who have been using Twitter for awhile, this article will also help you get more response for all your efforts.

To be successful using Twitter you need to offer value to those following you, and you need to make what I call the “Trusted Adviser” role for yourself, once you have made this role and others see your expertise on a subject, they will follow you to get information and advice, but first you need to work very hard to make this persona.

Making your Tweet plot and then following the strategy you have set up for yourself, will help you keep you focused. Just posting tweets about your product or listing is not engaging your followers nor is it making value, it is just plain dull.

Setting out to become a trusted adviser means you need to listen,respond, broadcast and build your community, that’s what your followers are, your community, and you need to offer value in what you do to get engagement from them.

Making a topic list is a excellent place to start, define your area of expertise and start to build that trust.

Some of the topics you could include if you are just starting out would be:

1. Your Expertise

2. What are your passions

3. Stats in your market – Excellent for those in real estate

4. Share your interests

5. Tweet what you are doing

6. Updates on your listings – real estate again

7. Share links and helpful information

So now you’ve worked on your list of topics, it’s time to make your tweet plot:

1. Make a list of topics

2. Identify your resources – sites to turn to, to get information

3. Schedule drips – spread your tweets out throughout the day

4. Be spontaneous

5. Follow other twitters of like minded interests and retweet information

Once you have your tweet plot worked out, you then need to set up your Twitter profile:

1. Make your Twitter background and personalise your profile

2. Complete your profile – serious followers always check out your profile before a follow.

3. Use monitoring and measuring tools to check your tweets – Use URL shorteners such as Bit.ly/Cli.gs/Hootsuite

4. Add video to your tweets by using Bubbletweet.com

5. Use Tweetlater.com to add an auto welcome  message for new followers

I hope that you find the above information helpful, particularly if you are just starting out with Twitter, and by using the tools I’ve suggested, it will give you the basics to start building your following and help you make the trusted adviser role.

Some helpful Twitter tools you can use to start building your Tweet plot:

1. Tweetdeck.com

2. Topify.com – Uses email notification for new followers

3. Hootsuite.com

4. Tweetlater.com

5. Tweetmeme.com – Search and retweet the hottest tales on Twitter.

Excellent luck if you are just starting out with Twitter and most of all, just have fun.

Make Money Online Fast With This 21 Step Internet Marketing Plan

Here’s the plot. If you follow these steps you’ll make it to the money.

1) Choose on your niche – make up your mind, choose on your niche, and work it until you make a whole lot of money. The huge online niches are money, health/fitness, property/taxes and of course,
never to be forgotten internet marketing,

2) Figure out your path to profit – you want to start by selling something low price, but with the ultimate intention of making a high price ticket sale further down the line,

3) Get a domain name – real simple. Go to one of the huge domain name sellers like GoDaddy and do a search for the domain name you want. Typically, they’re going to cost you approx 20 dollars,

4) Design your site – there are really only 3 vital pages. Your squeeze page that collects your prospects name and email in exchange for something free, such as a free report, DVD, CD or eBook. Once your prospect enters their name and email they are brought to your sales page. The intention here being to sell your product, and immediately thereafter they are taken to your thank your page and that’s it, at least the simple version, (and simple is usually best),

5) Get copywriting done – now that you’ve got the design figured out, you need sales copy or copywriting. Simply the words or text on your website that is going to sell your product. I suggest having a look at sites similar to yours to get a feel for what is required, and then either write it yourself or outsource to Elance or a similar website where you can outsource such projects,

6) Source/ make product – either write or record the product yourself, for example a how to guide on setting your own beekeeping complex in your back garden. Alternatively licenses to many products can be bought online, that you can then go on to sell on your website,

7) Get an autoresponder – when your prospects visit your website, and choose to give you their name and email they’re now on your list. The best way to continue to communicate with your prospects is by setting up an autoresponder. Basically this will allow you to communicate with your prospects en masse, by sending pre-written, specifically timetabled email messages,

Do email marketing/ write autoresponders – this is such a critical piece of the selling process, that is super vital that you get really excellent at it. We would suggest taking some email marketing lessons to help build rapport by email, in order to ultimately make sales,

9) Det a free eBook to build list – source the gifts, free reports etc to deliver to your prospects when they choose to join your list, to give you their name and email,

10) Source bonuses for your offer – bonuses like discounts increase response that results in more sales.
For this reason, its vital to source bonuses to tempt your prospects with, in order to make more sales,

11) Get website live – until its live, nothing is going to happen. This means when people type your domain name into the address bar on their browser and hit enter, your website shows up,

12) Make sure your Paypal/ shopping cart button works – the most vital part of this game is getting paid.

13) Submit to directories – this is a excellent way to populate your website, to get linked to other sites, and to get ranked by the search engines, like Google, Yahoo etc

13) Social marketing – tell your friends, your followers etc on twitter, Facebook what you’re doing and what you have to offer. This is a fantastic way to get to your market,

14) Set up an AdWords campaign – drive traffic to your website with a advertising campaign with the internet’s largest pay per click, and search engine Google

15) write articles – write articles that relate to your target market, that answer their queries, and provide solutions to their problems, then provide a call to action to bring traffic to your website,

16) YouTube – make videos and post them on YouTube to attract even more traffic. Some people like to read, a lot more like to watch. You want to attract them both,

17) Affiliate marketing program – encourage other people to sell your product for you. Pay commission,

19) Make offers to your list – sell to the people who sign up for your free product, by emailing offers to them, in addition to tips and excellent content,

20) Measure and improve – pay attention and constantly seek to do it better

21) Make sales/ deliver product and get paid – rinse and repeat.

Internet marketing can be a minefield, for super information to stay on track, and get to and beyond your current goals, sign up for our FREE Success Tips at http://www.LifeLastingSuccess.com

Plus right now you get a FREE copy of The Science of Getting Rich by Wallace Wattles, the secret that launched the movie The Secret.

Online Marketing Plan to Promote Your Coaching Business – Seven Simple Blog Traffic Strategies

If you’re a new coach or a seasoned coach new to promoting your coaching business online, here are seven simple strategies that are free and anyone can do them without any techno-difficulty. The key to the efficiency of these strategies is that the MUST be done regularly!

If you’re reading this and saying “do this already!” then skip the to bottom and ready why you’re not getting the response you reckon you could be.

1. Twitter Traffic – Tweet Blog posts & Articles

I have found that a wonderful source of traffic to my blog is from my Twitter followers. (I like you!) When ever I post to my blog (or if I publish and article) I send out a Tweet with the title and a shortened link. I can watch my traffic numbers & subscribers climb whenever I post and Tweet.

BONUS – Tweet your Facebook

This one is really simple. I use an application on Facebook that automatically imports my Tweets. Every time I Tweet about a blog post or an article it not only shows up on Twitter but it also shows up on my Facebook account.

2. Participate in forums & discussion groups

Just the reading and observing provides a wealth of market research. An added benefit is with regular participation and answering questions of your ideal prospect over time you establish yourself as an expert on the topics on which you share information. You will be pleasantly surprised at the members that will follow you because they like your communication within the group. That leads me to my next traffic building recommendation…

3. Email & forum signature

I would not recommend that you do any direct selling or promoting of your coaching business in your response to a question or comment by your ideal prospect within the discussion group or forum, but, you are usually given the opportunity to use a signature.

If you’re not already using a signature with every email that you send out you’re missing the opportunity to share with your connections not only who you are and what you do. Along with your name consider adding your business name with a link to your website. Adding a slogan or a quote that emphasizes your coaching message can be provocative and make curiosity for your reader to click thru to your website or blog.

4. Commenting on high profile blogs also read by your ideal prospect

In the beginning I underestimated the influence of commenting on other high profile blogs in your market. Everything about the comment is vital including the content of the comment. Most people will tell you that commenting on other peoples blogs is fantastic for making backlinks – yes that is a powerful aspect of commenting. But also consider what I call “face value”. Face Value is the value presented to all those other faces looking at your comment. Other visitors that are engaged in the conversation about a particular post will subscribe to the comment feed. Everything from your name, the link back to your blog and your comment that adds value to the overall conversation is seen and read by many eyes. If you’re commenting on a blog where your ideal client also reads and comments you have the opportunity to share value and attract prospects to your website.

5. Articles

Reckon of every article as a sample of your coaching message. Each article that you publish with words and phrases that your customers use to describe their need, or the solution they’re looking for will increase your potential of being found by your ideal client.

For example, let’s just say that you write one article and publish in a high traffic article directory and you get 50 views in a month with 5 people clicking through from the link in your resource box. You have increased your traffic by 5 people in one month with 1 article.

Now consider publishing an average of one article per day. In one month you would have 31 articles with the potential of 50 or more views and if the same average number of click thru would give you 155 new visitors. The best thing about publishing articles is that they continue to draw traffic as long as they remain in the article directory – every day – all year. The number of view and visits to your website continue to increase.

6. Autoresponders

Really vital to start building an email list, more vital is to stay in communication with the live hearts and minds on your list. Develop a relationship with the people that sign up to read more of your coaching message. Your email follow up, yes, even in an autoresponder is critical for the blossoming of your future business. Nurture your message in the hearts of your subscribers. Don’t miss an opportunity to touch their lives with the value of your message. Remember the three keys to grow your business – Connect, engage and make the offer. The emails sent to your subscribers need to do all three to bring your readers the most value and grow your business. The key to more traffic with your autoresponders is to use this tool to remind your prospects and customers to return to your website or blog to find value. Don’t just assume that your visitors will find there way back to your site – bring them back – invite them back.

7. Internet Radio

Start your own weekly Internet radio show. A weekly show will give you the ability to attract and engage an audience that are interested in your coaching message. Even better is to make it a live call in show where your guests can question questions and make comments.

My absolute best source of exposure and business is my Internet radio show. The Get More Business Show is my platform where I express the value of the strategies that I offer in my coaching practice. I bring in guest experts that help me offer more in depth content on specific topics. Each weekly show is an education in some facet of growing your coaching business.

If you’re doing the above and not pleased with your traffic or conversion check the following:

1. Do you have a clear presentation of the solution you offer a specific market?
2. Is there a logical flow from each of the above tools that leads directly to the action you want the visitor to take?
3. Have you cultivated a following of IDEAL prospects, or are you just adding to your social media numbers?
4. Can you visitor easily find your email sign up?
5. Does your “information widget”, that is your information give-away something that your visitors recognize as valuable enough to exchange their private information for your gift?

There could be other reasons but these are just a few to get you started with distress shooting.

I’d like to hear about what you’re doing to attract your ideal prospect and client.

Digital Marketing Advice for Small Businesses – Your Digital Marketing Plan

While the internet is a wonderful place to be, exposing you to inumerable leads worldwide, for many smaller businesses, hiring the services of a digital agency is just not feasible.

Digital agencies are a fantastic investment for businesses whose website is vital to them, businesses who don’t have the time to keep up with the ever-changing world of the internet, and businesses who like to outsource services to specialists for peace of mind.

But, for small businesses who aren’t yet at the stage where they can afford to hire a digital agency, this doesn’t mean they shouldn’t be doing any digital marketing at all. There are plenty of things small businesses can do for a small budget, and that won’t take too much of their focus away from their core business.

This blog post is the first in a series I will do to help all my friends and all those out there, who are small business owners who want to cover the basics of online marketing for themselves.

The series will cover web analytics, online shopping services, SEO, Social networking, online PR, Adwords and anything else that I come up with as time goes on.

Purpose of your website

The first step for any digital marketing strategy – is to reckon about what your website means to your business. Is it there for selling? For supporting current customers? For branding? An online portfolio? All of these? You need a purpose for your website, so you know how much effort, and what kind of effort, you need to place into your campaign.

Once you know exactly what your website is for, this will help clarify the purpose for all your online strategies.

Where are Your Customers?

The next thing you need to do is reckon about how people ‘might’ find your website online. You don’t need to know every way right now, but this brainstorm is vital to get things going. Do you reckon you could get customers searching in Google? On topic blogs? on Facebook or Twitter? Is there a marketplace for your product on EBay or other online shopping stores?

By identifying these opportunities, you know where to initially target your marketing efforts. But, this doesn’t mean you shouldn’t keep thinking about this over time and keep your eyes open constantly for new opportunities.

Keywords – How do you describe your product/service?

Finally, you need to choose what keyword themes describe your business. Here, you might like to look at my keyword research post. This will help you clarify what your customers are searching online for, and subsequently will help in the SEO, Adwords and social networking aspects of digital marketing.

Like all things online, your keyword list will need to evolve over time, so don’t reckon you can make this list then leave it, it will need to be reviewed every few months.

Customers are Going Mobile and Social, is Your Marketing Plan?

Texting and twittering are the new marketing conversations. Adding a coordinated mobile marketing and social media component to your marketing strategy is a guaranteed home run. New media is the creative disruption that will drive unprecedented results in your next lead generation campaign.

To reach the modern customer, the young, the affluent you need to reach their mobile phone in a social way.

The New Marketing Campaign

As you reckon about your next marketing campaign, reposition your thinking. Consumers are no longer static. They are on the go and they favor personal interaction. New media marketing is contingent on 3 secrets for success:

-Mobility -Social Interaction -Brand/Trust

Mobile Marketing

Consumers are not just using mobile phones more–they are expecting service and fulfillment. Advertisers are using text, twitter, and other social tools to deliver promotions, products, services, and customer service. Not only does it add value to your campaign, it makes it simpler for a customer to have a fantastic experience or even buy from you.

This is why it is so critical for your marketing department or marketing partner to be able to reckon and do in this emerging space. Static websites, glossy brochures, and flashy print advertising is increasingly a blur to busy consumers.

Social Media

Although mobile is fundamental to your new media marketing campaign, making it social will maximize your results. Consumers increasingly want to interact with their favorite brands. Social tools like Twitter, LinkedIn, and Last.fm are connecting highly targeted market segments, from business to music interests, into trust-based networks of consumers. Engage in conversations with your customers to be successful.

Marketing companies that haphazardly drop into these networks are certain to receive backlash. Enter into these social networks with a genuine interest in the people and their wants. If you are going to engage a marketing firm, make sure they know the space and have an existing presence.

Brand and Trust

The final element to new marketing success is the building of brand and trust. This concept is significantly different from traditional branding. In new media marketing you are building credibility and trust through awareness and connectivity.

Yes, press releases still have a role in new media marketing. The new media press release should establish credibility, but also connect to deeper resources at your website and drive social following of your services.

If you are considering more impact for your marketing dollar it is time to consider new media marketing. As the definitive guide to new media The Cluetrain Manifesto reminds us–”markets are conversations.”

Get your trust-based marketing mobile and social!

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